As Toys ‘R’ Us stores close, independent Regina toy store gains traction

With Toys ‘R’ Us stores closing across Saskatchewan, the fun seems to be ramping up for one locally owned toy store.

Since opening their doors in 2009 in Regina, family-owned Zippity Zoom Toys has been competing with big-box stores. But, now that playtime has come to an end for Toys ‘R’ Us stores, they’ve seen a surge in business.

“I’m gonna have to change the way I order stuff so that I don’t have empty shelves,” Zippity Zoom owner Tracy Bosche said. Her passion for toys has kept her dedicated to growing her business and now that more customers are finding their way into her store on Albert Street, she’s looking forward to meeting new people.

“In a city this small, you think everybody already knew you, but they hadn’t found you yet,” she said.

Bosche said she believes customer service is what is bringing consumers to her shop; she’s prioritized a one-of-a-kind experience for her customers.

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