Chili’s took a shot at fast-food prices on social media and received a lot of love in return.
X user @YellowFlashGuy posted a photo of a menu showing what appeared to be a Bacon King sandwich meal, including french fries and a drink, priced at $18.19 at one Burger King location.
The sandwich alone was listed for $12.99.
“Why should I get this when I could just go to a restaurant?” @YellowFlashGuy captioned the image. “The food would be close to this price, and better.”
“This is what we’ve been saying!!!!” Chili’s responded. “Why do y’all let fast food play you like this? Big Crispy Chicken Sandwich 3 for Me with fries, BOTTOMLESS chips and salsa and UNLIMITED drink for $10.99, only at Chili’s.”
The Bacon King is a sandwich offered by Burger King that includes two quarter-pound beef patties with bacon, American cheese, ketchup and mayonnaise on a toasted sesame seed bun.
Most Burger King restaurants are locally owned and operated by franchise operators, according to the chain’s website.
Prices and participation vary by location, Burger King says. Fox News Digital reached out to Burger King for comment.
Chili’s response was viewed over 5 million times and gained a substantial number of positive reactions.
“OK, I’m going to Chili’s after work,” one user posted. Chili’s responded, “We can’t wait!”
“I had the Big Crispy Chicken for lunch yesterday,” another user commented. “Great food, great service and outstanding value!”
“That’s what we’re all about!” Chili’s replied.
“Thank you for taking care of us, Chili’s,” wrote another user. “Chili’s is for the people.”
Not all the comments were positive, however.
One user complained about receiving a medium-rare steak that “came out nearly blue,” prompting Chili’s to apologize and ask for additional feedback.
Other commenters defended the chain, saying the experience reflected one cook rather than the brand.
The Texas-based chain has been playfully taking aim at fast food over the last few years, a spokesperson for Chili’s parent company, Brinker International, told Fox News Digital.
Most recently, in April, Chili’s debuted its Big Crispy Chicken Sandwich.
“The chicken sandwich category has exploded over the last few years, but consumers continue to feel the empty promise of so-called ‘value’ from fast-food restaurants,” Chili’s said in a news release announcing the chain’s new chicken offerings.
The sandwich is part of Chili’s value-focused 3 for Me platform, which starts at $10.99.
Major fast-food chains raised their prices by 60% on average between 2014 and 2024, a FinanceBuzz study found.
“Sixty-eight percent of US consumers say they are cutting back on restaurant dining this year and prioritizing affordability and convenience,” restaurant technology company Popmenu reported.
Chili’s focus on value appears to be driving the restaurant chain’s growth.
Brinker International reported in April that Chili’s delivered its 20th consecutive quarter of same-store sales growth, with sales up 4%.
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