Get the hot dogs on the grill.
Pringles, everyone’s beloved chip in a can, is saying bye to bland bread by bringing a new hot dog innovation to summer barbecues, with first-of-their-kind flavored hot dog buns.
Their new “Pop Dog Buns” are potato-based buns that are designed to fit inside a Pringles can (7.5 inches long), slightly longer than a traditional hot dog bun.
The limited-edition buns are infused with classic Pringles flavors, such as Sour Cream & Onion, BBQ and Honey Mustard.
The Sour Cream & Onion version promises “all the tangy, savory and creamy flavors fans know and love,” while the BBQ bun is “a little smoky with a touch of sweetness” to complement your charred glizzy.
While the Honey Mustard bun will “combine the sweetness of honey and the tang of mustard for a bold, satisfying twist.”
Expectedly, the internet had thoughts.
When Pringles announced the flavored buns in an Instagram video, commenters had mixed opinions on them.
Some users are excited, saying it “makes me want a hot dog real bad,” quoting Jennifer Coolidge’s famous line in “Legally Blonde 2: Red, White & Blonde,” and that it’s a “true culinary breakthrough.”
Others can’t believe their eyes.
“Alright, who in corporate thought of this mess,” quipped one user.
Another confused commenter asked, “Is today July Fools or something?”
“If you’re joking about this, Pringles!!!!!!!” chimed in someone else.
The flavorful buns packaged inside Pringles cans are free with the purchase of a Pringles $6.97 three-pack on July 8 and 15 (National Hot Dog Day) on OnceYouPopMarket.com or on Pringles’ Instagram and Facebook.
Customers can sign up for email alerts for each bun-drop on OnceYouPopMarket.com, as this is a limited-time promo run and may sell out quickly.
While you might be scratching your head at the bizarre concept, the intention behind the brand’s new “Once You Pop” campaign is to revitalize its iconic 90s catchphrase, “Once You Pop, The Pop Don’t Stop,” to hopefully get younger customers on board
“We wanted to take something everyone knows and completely flip it into an exciting new snackable experience,” Mauricio Jenks, Salty Snacks Brand & Content Lead, said.
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