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Home»Business
Business

Why Your Social Network May Be Your Most Valuable Asset

May 13, 20266 Mins Read
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Most people spend decades planning for the financial risks of retirement. Almost no one plans for the social ones. Yet the risk that derails the final chapter of life is rarely running out of money. It is running out of people.

Huguette Clark checked into a New York hospital in March 1991 to have a few skin cancer lesions removed from her face. She was 84, the daughter of a copper baron and U.S. senator once said to rival John D. Rockefeller in wealth. Her father’s Fifth Avenue mansion, where she grew up, had 121 rooms, the largest private residence the city had ever seen.

The surgery went fine. The doctors cleared her to go home. She refused.

Huguette would spend the next 7,364 days, by choice, in a plain hospital room while three of America’s most beautiful estates sat empty: a 42-room oceanfront mansion in Santa Barbara, a country house in New Canaan, and a Fifth Avenue apartment full of Monets. Caretakers polished the silver for two decades even though no one showed up to use any of it.

When Huguette died in 2011 at 104, her $300 million estate was fought over by distant relatives she had barely spoken to. Her closest companion was a private nurse, paid tens of million in gifts over the years. She tipped hospital workers $25,000 for fixing the television in her room.

She had everything money could buy but almost no one who would have shown up without an invoice.

Huguette is an extreme case of a risk most Americans underestimate. Call it relationship concentration risk.

A Bear Market In Friendship

Someone recently posted a simple reminder to X:

“Your coworkers will NOT be there for you in the last chapter of your life.”

Harsh. Also true.

Americans log enormous hours with coworkers in their thirties, forties and fifties. By age 80, that category is essentially gone, and the average American spends almost eight hours a day alone . Coworkers aren’t bad people. The issue is that proximity is not permanence. Work creates forced repetition, and repetition can feel like depth. While not all work friendships, many still depend on institutional scaffolding, and when the institution disappears, the relationship has to stand on its own.

The Survey Center on American Life finds that the share of Americans with three or fewer close friends has nearly doubled since 1990. The U.S. surgeon general warns that social disconnection raises the risk of premature death by 26% to 29%, comparable to smoking 15 cigarettes a day. The 80-year Harvard Study of Adult Development reaches the same conclusion from a different angle: close relationships predict long, happy lives better than money, fame, social class, IQ or even genes.

Loneliness is not just a feelings problem. It’s an allocation problem.

Why Investors Should Care About This

Here is the part that should make every investor pay attention. The behavioral biases that wreck retirement portfolios are the same ones that wreck retirement social networks.

Concentration risk. If all your daily connection comes from work, you are holding one position. When the position closes, so does the income stream.

  • Status quo bias. Investors who refuse to rebalance ride winners into oblivion. The same bias keeps people from rotating social capital out of the office while there is still time to build something elsewhere.
  • Recency bias. Strong markets feel permanent. So do strong coworker bonds. Both can evaporate faster than you think.
  • Hyperbolic discounting. Future loneliness, like future inflation, feels abstract until it isn’t. By then you can’t compound out of it.

A good financial plan hedges all four. A good life plan has to do the same.

How To Diversify Before The Old Position Closes

1) If you’re raising kids, build family-adjacent friendships — then graduate them.

Piggyback off the calendar your kids already create: school, sports, religious services, weekend errands. Invite another family over for pizza once a month. Then convert those friendships into person-to-person ones while the institution still stands. The carpool ends. The team disbands. Find the couples you’d want around when the kids are gone and put a recurring date on the calendar now.

2) If you’re approaching retirement, run a social rollover.

Most people don’t wait until the day they retire to figure out what to do with their 401(k). Don’t wait until then for your relationship portfolio either. In your final five to 10 working years, move some social capital outside the office. Join one group where nobody knows your title. Volunteer somewhere consistently. Convert one work friendship into a real one by doing something outside the work context. A rollover only works if you start it before you need it.

3) If you’re already retired, become useful in a room that expects you to come back.

Be the volunteer who shows up every Tuesday. Be the mentor who answers calls from young professionals in your former field. Be the regular at the coffee shop or on the pickleball court. Pick one — maybe two — and become predictably present. Being useful gives you a reason to come back, and the people in the room start to count on it. The relationships are the byproduct. The purpose is why you keep showing up. You get both, from the same hour on the calendar.

There is a bonus return here that doesn’t show up in any longevity study. Sociologist Mark Granovetter showed half a century ago that weak social ties are where most people find jobs and opportunities. Growing a bigger network is cheaper, more durable upside than any asset class will provide you. The more people who know what you’re good at, the easier it is to make money. Compounding works on relationships the same way it works on capital.

Don’t Be Scrooge

Huguette Clark’s mansions were spotless. Her vaults were full. Her calendar was empty. She ran her life like Ebenezer Scrooge with better art on the walls, counting pennies and saving for a someday that never came. The lights stayed on at Bellosguardo every night. Nobody was home, including her.

The image of a life well lived is the opposite. It is the dining room full of friends and grandkids on a Sunday. It is the old colleague who calls just to check in. It is the neighbor who knows your dog’s name. It is the second act that uses the wisdom from the first to help somebody starting out. You don’t have to choose between wealth and connection. The two compound together. The more friends and associates you have, the easier it is to make money, and the richer the spending of it feels.

Investing in your social network is an investment in yourself.

Read the full article here

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